Executive Comments: Everyone uses pens and other writing instruments. That's why this category continues to be the most widely requested. Less expensive pens change hands frequently, while quality writing instruments will be held onto for a long time. Attract families with kid's categories such as imprinted crayons and sidewalk chalk, as well as the whole school market with highlighters, sharpeners, and pencils. The flexibility of the pens and writing instrument category makes it one of the most popular and classic branding options available. Can-Do can help you to select the perfect writing instrument to carry your logo.